The tobacco industry has a long-standing history of using corporate social responsibility strategies to deflect attention from the fact that it markets, sells, and profits from lethal products.

Philip Morris International’s Foundation for a Smoke-Free World, recently rebranded as Global Action to End Smoking, presents a perfect example of a tobacco industry CSR initiative.

While Global Action to End Smoking claims to be “committed to improving global health,” its founder continues to relentlessly market tobacco to developing countries.